After careful marketing research and trend analysis, I developed the 3D version of the mark to represent the contemporary trends of the pop culture of the time. This was well received and has been in use for over a decade now.
During my eight years at the college, I lead the marketing group through several revisions of the main campus brand along with several sub-brand system developments. I designed a system of logo usage for the various applications from official communication, administration to advertising and marketing.
These usages were included in the OWATC Visual Standards Guide, developed and managed by my office.